Lenzie Clinic
Boosting Bookings with Google Ads
About Lenzie Clinic
Lenzie Clinic, based in Wellington, is a premier provider of laser and body sculpting treatments. Known for their commitment to safety and excellence, they utilise the latest, most respected equipment sourced from leading manufacturers in Italy and Germany. Owned and operated by a Registered Nurse, the clinic prides itself on integrity, personalised treatments, and delivering realistic, safe, and effective results.
Despite their strong reputation, Lenzie Clinic faced challenges in fully leveraging digital marketing to reach potential clients and drive bookings.
The Challenge
When Lenzie Clinic partnered with us, they lacked a proper Google Ads setup and tracking mechanisms to monitor campaign performance effectively. Without accurate data on user behaviour or conversions, it was difficult to optimise ad spend or measure success. They needed a strategic approach to increase their visibility and drive more consultation bookings.
The Solution
To address the challenges Lenzie Clinic faced, we implemented a comprehensive Google Ads strategy tailored to their goals. One of the key initiatives was the introduction of Performance Max campaigns, which utilised Google’s AI to deliver personalised ads across multiple platforms, including Search, Display, YouTube, and Gmail. This approach maximised the clinic’s reach and attracted relevant traffic to their services.
We also established proper tracking mechanisms, enabling the clinic to monitor key metrics such as clicks, leads, and bookings. This setup provided valuable insights into campaign performance and user behaviour, ensuring data-driven decision-making.
Our targeting and messaging strategy focused on keywords and demographics that aligned with Lenzie Clinic’s high-value services, such as laser consultations and body sculpting treatments. The ad copy emphasised the clinic’s unique selling points, including their expert staff, premium equipment, and personalised consultations.
With tracking in place, we continuously refined the campaigns based on performance data. This ongoing optimisation ensured consistent improvements, helping the clinic achieve sustainable and measurable results.
The Results
Since launching the new strategy, Lenzie Clinic has experienced significant improvements across all key metrics:
- Increased Visibility: A notable rise in ad impressions and clicks, driving more traffic to their website.
- Boosted Bookings: Consistent growth in consultation bookings, with more customers seeking laser and body sculpting services.
- Streamlined Tracking: Enhanced ability to track bookings and measure campaign effectiveness, empowering the clinic with actionable insights.
Owner Jane shared her experience:
"Katie has a great understanding of how Google Ads works. I've noticed a significant rise in customers wanting consultations for our laser services. I would definitely recommend using Jargo."
Conclusion
Through expert strategy and cutting-edge tools like Performance Max, we’ve helped Lenzie Clinic build a reliable, scalable Google Ads system that consistently delivers results. This case study highlights the power of tailored digital marketing in helping premium service providers like Lenzie Clinic grow their business and achieve their goals.