Kinetic Electrical
Powering Growth for Kinetic Electrical’s Franchise Network
About Kinetic Electrical
Kinetic Electrical began as a small partnership operating out of a modest shed but has since grown into one of New Zealand’s largest electrical contracting operations. Founded by Darren Bambry, Kinetic has built its reputation on a commitment to innovation and operational efficiency. The company’s unique franchise model empowers local business owners while benefiting from the backing of a national brand, offering clients unparalleled expertise, resources, and comprehensive support.
As Kinetic Electrical sought to expand its footprint across the country, they approached us to develop a digital marketing strategy to recruit new franchisees and drive interest in their successful franchise model.
The Challenge
Kinetic Electrical wanted to grow its network of franchise owners across New Zealand. However, attracting qualified individuals to invest in a franchise required a highly targeted approach. The campaign needed to effectively communicate the benefits of joining Kinetic Electrical while ensuring seamless user experience and conversion tracking.
The Solution
We implemented a tailored Meta Ads campaign to target potential franchise owners, focusing on Kinetic Electrical’s key strengths: its nationwide reputation, local ownership model, and robust support systems. The campaign strategy included:
Landing Page Development: We designed and developed dedicated landing pages that showcased the benefits of owning a Kinetic Electrical franchise. These pages were optimised for user experience and conversion, providing detailed information and a clear call-to-action for interested candidates.
Meta Advertising: Using Facebook and Instagram, we launched a targeted recruitment campaign to reach individuals with an entrepreneurial spirit and a background in the electrical industry. The ads highlighted the franchise’s benefits, including access to national buying power, streamlined systems, and local business ownership opportunities.
Performance Tracking and Optimisation: Throughout the campaign, we monitored performance metrics to ensure optimal results. Adjustments were made to targeting, messaging, and ad creatives to continuously improve engagement and conversions.
The Results
The campaign was highly successful, generating significant interest and inquiries from qualified candidates across New Zealand. With new franchisees onboarded, Kinetic Electrical has taken another step in expanding its reach and maintaining its status as a national leader in electrical contracting.
Director’s Review:
"We are a nationwide electrical franchise with 25 branches throughout the country. Jargo has set up and run a number of campaigns for us. They created new landing pages and configured the campaigns based on our requirements. They are quick to respond, knowledgeable, and incredibly efficient."
Conclusion
This project demonstrates the power of strategic digital marketing in driving business growth. By combining compelling advertising with purpose-built landing pages and performance tracking, we helped Kinetic Electrical successfully expand their franchise network, strengthening their position as a leader in the electrical industry.